Makeup Launch Event & Review on Blinc – World’s first tube forming Mascara and peelable eyeliner

Hi everyone, 

Today’s blog post is all about the Makeup brand called Blinc. A few days ago I attended a Makeup Launch party at Roseberry, Malta where an explanation of the makeup brand was given by Nataliya, with Danilo and Michaela helping her out.



I really enjoyed myself at the event and met other Maltese Bloggers! Everyone was so lovely, and we got ourselves some baci, macaroons and a lovely welcome drink.



The event itself was organised well and a presentation was given on the products that are available from blincIf you live in Malta like me you can find these products sold at Roseberry.


Blinc is an American brand and is found at many high-end retailers such as Sephora. Blinc only focuses on eye products and are unique in their concepts – as they are the first makeup brand to create a tube forming mascara and peelable eyeliner!

The products claim to be water resistant, smudge proof, flake proof and fade proof. They claim that you can sleep with the mascara on and in the morning you can wake up with it and notice that it never moved! Blinc is also a makeup brand for those individuals who have sensitive eyes, contact lens wearers, active people and those that desire a natural effortless look.  

They have various eye products from mascaras, eyeliners, eyeshadow primer, eyebrow mousse, an eyeshadow palette and various makeup brushes. Blinc is a company that takes its time when producing a product as it will take a number of years before launching any product.


At the event we were all presented with a Mascara and Eyeliner from Blinc. I will now give a brief overview of the 2 products and then share my thoughts on them after having tried them out.

Blinc Eyeliner  – Brush it on … Slide it off

blinc eyeliner
blinc eyeliner

This comes in various shades from black, blue, brown, grey to dark purple. It is the world’s first peelable eyeliner – I know, I was like how is this possible? This eyeliner is unlike any other and it isn’t made of a cosmetic paint like conventional eyeliners. It claims to not fade, smudge, run or flake – even if you cry or rub your eyes with your fingertips it won’t budge!

The eyeliner helps create a dramatic look that lasts  all day. It claims to be great for those with sensitive eyes, contact lens wearers, performers and active people who want their eyeliner to stay in place since the moment they applied it.

When it comes to removing it you will not need any makeup remover. It simply comes off by sliding it off.

My thoughts – The eyeliner applied on easily and I had to go over it with two strokes to create my simple winged eye look. I let it dry for a few seconds and then I tested out whether its no smudge claim was true. And I used my fingertips and tried to rub it off but it didn’t move. (In next week’s vlog you will see my trying it out on camera as I tried again later on in the day.) So trust me when I say this that the eyeliner will not move or transfer on the lids.

Eyeliner applied
Eyeliner applied


When it came to removing it I applied warm water and forgot that I could just simply peel it off. Nonetheless, it came off and I did end up with black pieces of the eyeliner in my hands. But don’t worry, I knew that was normal and just used a face cloth to dry up the area.

Blinc Mascara AmplifiedStop painting your lashes … Tube them

blinc Mascara Amplified
World’s first tube forming Mascara
blinc Amplified Mascara

This is an interesting mascara as besides promising buildable volume and length that lasts all day; it also forms tiny water-resistant ‘tubes’ around your lashes! It is an oil free based mascara and it claims that it doesn’t run, smudge, clump or flake. This mascara comes in two colours either black or dark brown.

Again this product was clinically tested and is great for those active individuals, those with sensitive eyes and those who were contact lenses.

My Thoughts – I applied the mascara on both my top and bottom lashes. I applied it twice on my top lashes which added more volume and length.

The finished look
The finished look
The Mascara and Eyeliner applied 

Again I tried smudging it off but it wouldn’t budge. It doesn’t transfer on the lids and just sits well all day. The volume effect didn’t decrease if only it remained the same throughout the day.

When it came to removing it again I used warm water and it just easily came off.

I truly was impressed by how both these products stayed on all day without any movement that you wouldn’t be too happy with. I was mostly impressed when it came to the removal when normally I would have to rub a couple of times before my eye makeup would be totally gone and the struggle was real! However, with these two products the struggle wasn’t there and they just simply slid off!

Have you ever tried out these products? Was this the first time you heard of Blinc? What do you think of the brand? Comment down below!

Thank you so much for reading! Thank you once again to Roseberry and Paloma Cosmetics ltd for inviting me and for a lovely event!

Love Kezia






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